The backstory

Hi 👋

I’m Ian, a product designer obsessed with managing my time and planning my day in the simplest way possible. Over the years, I’ve used so many apps that promised to make my days better and easier. Most of them started out simple and actually got the job done.

But as new features were added and the apps evolved, simplicity slowly turned into complexity—from AI features I don’t use and interfaces that are difficult to navigate to price increases justified by features I don’t need.

I just want an app that doesn’t promise to be my second brain but turn out to be yet another thing I have to manage. I don’t want to juggle multiple apps either—the context switching ends up killing my focus. That’s why I’m building Koffi.

No matter how complicated life gets, a to-do list and a calendar should be enough to get through your day without losing focus. Some tasks need to be prioritized, while others need to be completed by a certain date. Some tasks are part of a bigger goal and can be managed within a project. To make sure you’re on track to achieve that goal, simply use milestones.

Your day might also include meetings with teammates or clients, or perhaps a light lunch with a friend. A simple schedule keeps those commitments in focus.